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011; Kenderdine, 2011), and fasting for an extended period (Gardiner, 2007; Russell, 2004) to raise dollars for charity. Why are these unpleasant ffortful fundraisers so preferred Comprehending the things that motivate charitable giving has huge implications for improving human (and nonhuman) welfare,.011; Kenderdine, 2011), and fasting for an prolonged interval (Gardiner, 2007; Russell, 2004) to